Issue No. 1
The donor nobody owns, the meeting you are not in, and the robot that read your 990
Five things that happened in fundraising this month, in plain English, and what a small shop does about each one by Friday.
The premise
Most donors get one thing from a nonprofit: a receipt.
No report, no call, no photo of what the money did. This publication is about the second thing, and the third. It covers the people and organizations who send them, and the news that changes how giving works.
Every Friday
Five things. Sourced. One move each.
What happened in fundraising this week, who reported it, and the single thing a nonprofit under $5 million does about it before the weekend. No sponsors, no ads. The explainers are the pages that do not expire.
One email a week. Friday morning.
Five items, sourced, with the one move each one asks of a small nonprofit. No sponsor, no ads.
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