Greater Pasadena is full of nonprofits. Almost none of them get written about.

The local paper covers the galas. The foundations publish their grantee lists. Nobody covers the work between: how a 40-year-old family services agency keeps its monthly donors, what a treatment center does the week after a festival booth, which funders in the valley are actually changing strategy this year. That is this edition.

What runs here

One showcase per issue, starting with Issue No. 2. One organization in greater Pasadena or the west San Gabriel Valley: what it raises, how, who does it, and one thing it does after a gift that most organizations do not. Showcases are chosen by the editor, are never paid for, and are written from public records and a conversation with the people who do the work.

The list. Every organization in greater Pasadena with a development officer at the table, linked to its own donation page: the nonprofits of greater Pasadena.

The valley's fundraising calendar. The events, the deadlines, the meetings that matter to the people raising the money, including the peer group of development officers that meets here, ADO-SGV, whose website the editor built and maintains.

Funders in the valley. When Pasadena Community Foundation, the family foundations, the city or the county change how they give, it runs here in plain English the week it happens.